Our history actually begins within a catering company, we’d been making cakes as an additional to catering for a range of parties and special events, wanting to expand the business further, so we took on a quaint little cake decorating shop on the Coalville high street in 2002.

By 2004 decided to expand our reach within Leicestershire and take on a tiny store on Cyril St, which is located just off of the Narborough Road, this allowed us to assist even more fellow cake decorators and increase the number of bespoke cakes we could make each week. The downside was the shop was very small and its layout meant cakes were being made out of sight of our customer, this we found a struggle as we love making cakes but we love to show you how to make cakes too.

So by closing down the catering side of the business we were left with more time to concentrate on the expansion of Sugar & Ice. This meant we were now able to offer a lot more cake decorating courses, a wider range of equipment and more space to create our own cake creations.

In 2009, we began on Cyril St by moving the mighty distance of four doors away, tailoring the design of the store to all of our training and decorating needs, even fitting our decorating area in the main shop area with a glass front so all of our customers can stand as long as they like watching us work our cake magic!

The success of the move was far bigger than what we could have ever dreamed of, so when the opportunity to upgrade our Coalville store arose we were more than happy to do so. We took on an ex mobility scooter store which came with tonnes of space and the added benefit of full disabled access, which we fitted out with a similar design to our Cyril Street store.

In 2019 we took the difficult decision to close the Coalville store and concentrate on our Cyril street branch, this was due to increasing costs and peoples purchasing habits changing. 

You can meet our lovely team with over 100 years of combined experience by clicking on the image.