About Us

About Us

Welcome to Sugar & Ice, a Leicestershire based cake decorating company, located in the heart of this East Midlands County. For the past fifteen years we have strived to provide the highest quality cakes, ingredients and equipment, at wallet friendly prices for all of our customers.

Designing and making bespoke cakes for all occasions is just a small part of what we do, we also assist cake decorators from the complete novice to those more experienced to create their own unique cakes. We hire out equipment, tins, stands and knives; run cake decorating courses; print edible photos and sell all the ingredients & equipment needed to create your own cake creations!


"How many people can say they haven't worked a day in the past 20 years? Luckily for me that's how I feel, I love what I do, it's not a job to me!" - Debbie (Owner & Manager)

Our History

Our history actually begins within a catering company, we’d been making cakes as an additional to catering for a range of parties and special events, wanting to expand the business further, so we took on a quaint little cake decorating shop on the Coalville high street in 2002.

By 2004 decided to expand our reach within Leicestershire and take on a tiny store on Cyril St, which is located just off of the Narborough Road, this allowed us to assist even more fellow cake decorators and increase the number of bespoke cakes we could make each week. The downside was the shop was very small and its layout meant cakes were being made out of sight of our customer, this we found a struggle as we love making cakes but we love to show you how to make cakes too.

So by closing down the catering side of the business we were left with more time to concentrate on the expansion of Sugar & Ice. This meant we were now able to offer a lot more cake decorating courses, a wider range of equipment and more space to create our own cake creations.

In 2009, we began on Cyril St by moving the mighty distance of four doors away, tailoring the design of the store to all of our training and decorating needs, even fitting our decorating area in the main shop area with a glass front so all of our customers can stand as long as they like watching us work our cake magic!

The success of the move was far bigger than what we could have ever dreamed of, so when the opportunity to upgrade our Coalville store arose we were more than happy to do so. We took on an ex mobility scooter store which came with tonnes of space and the added benefit of full disabled access, which we fitted out with a similar design to our Cyril Street store.

In 2019 we took the difficult decision to close the Coalville store and concentrate on our Cyril street branch, this was due to increasing costs and peoples purchasing habits changing. 

You can meet our lovely team with over 100 years of combined experience by clicking on the image.


Our Future

Our Future

We’re always on the lookout for the next big thing to happen to cake decorating, whether that’s a new trend like unicorn cakes or a new technique like using crispy treats for modelling! Each week we design and make a wide range of cakes from quirky, novelty cakes to sleek and traditional cakes. This means we can experiment with various techniques and tools to take our creations that one step further. We also love to inspire the next generation of cake makers, which is why we host Children’s cake decorating classes (and adult ones too!). 2020 has been a challenging year but there has been huge interest in treat boxes, with cookies; baked doughnuts; cupcakes and chocolate items creating a gift with the real wow factor. Who knows what 2021 will bring but hopefully large scale weddings will be able to go ahead as we have really missed making multi tier cakes.



Our Stores

Cyril St

  • Located close to Fosse Park Jct. 21 and Leicester City Centre

  • Training room which can host 6

  • Edible photo plaque printer on site

  • Helium balloons available

  • On street parking

  • 10 wonderful cake decorators / shop assistants

Enquire Now

Tell us how we can help to make your event extra special… and tasty!